What is a listing agent and what does a listing agent do?
When you’re ready to sell your home, a key player is the listing agent. The listing agent works for you as the seller. And, as their title implies, their primary job is to list your property. But that’s not all they do. Listing agents are essential to a successful transaction for a number of reasons, including:
- Proper Pricing Strategies: One of the most important factors in a sale is pricing your property. Overpriced homes can sit on the market while underpriced ones can cause you to lose money on your deal. That’s where a good agent can make all the difference. With up-to-date experience and knowledge of the market and comparable houses that are selling, your listing agent will be sure your home is priced competitively.
- Marketing: Buyers today are far and wide. And a listing agent’s job is to reach them. With access to MLS, social media, ads, open houses, direct mail and other vehicles, your listing agent will make sure to spread the word about your property far and wide. And, to position the home in the best light, your listing agent will help you stage and highlight the property’s best features so the photos and virtual tours make your home stand out.
- Negotiating: Once you get one or more offers on your property, your listing agent’s negotiating skills can help you reach a deal that works for you. Other duties include handling discussions about contingencies and other details that may otherwise derail your deal, and letting you know when compromises may be critical. Once you have a signed agreement, your listing agent will get you through the inspections and mounds of paperwork required to reach the closing table.
Now that you have a better understanding of the listing agent’s critical role and duties, you should be better equipped when it comes to choosing this key player. Ready to get started?